In The Demographics Webinar, we shared a framework for thinking about the expertise of your marketing function. The Rattleback Marketing Capabilities Model outlines the four critical abilities of a high performance professional services marketing team:
- Extract Knowledge
- Translate Insights
- Commercialize Content
- Understand Data
At the close of the webinar we shared a simple set of questions to identify the gaps in your internal capabilities and a variety of recommendations on how to create budget to close those gaps.
This recorded webinar provides a collection of available resources from around the marketing community (online, offline and in-person) to build your team’s knowledge in each critical capability.
Webinar Details
Presenter: Jason Mlicki
Date Recorded: 2/3/2016
Length: 40 minutes
Cost: Free
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