So, you’ve decided to invest in marketing automation for your firm. Now what? This 30-minute recorded webinar provides insight on the key planning activities that need to occur prior to implementing a solution. The slides are available below or complete the form to view the original recording (Don’t worry — you’re not going to get lots of unwanted email. If you sign up for our newsletter you’ll get an email a week about marketing professional services firms. If you don’t, you’ll receive notices about future webinars as they become available. That’s it.)
Topics Covered In This Webinar
- Assessing your content strategy in relation to the buying cycle.
- Thinking about marketing segments and lists.
- Ensuring successful CRM integration.
- How to think about lead scoring.
Presentation Slides
Original Webinar Details
Speaker: Jason Mlicki
Recording Date: 6/19/2013
Length: 35 Minutes
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