There’s more to digital content than just blogs and eBooks. This recorded webinar provides advice for how to migrate from mostly “analog” to purely “digital” publishing practices.
While companies have been publishing their thought leadership online for nearly 3 decades, very few have effectively migrated to a truly digital publishing strategy. In fact, we’d argue most firms have just appended digital formats to the end of their efforts, while still heavily relying on a mostly “analog” process developed over 20 years ago. In this recorded webinar we shine a spotlight on how to fix that. Specifically, we:
- Outline the issue with applying old media thinking to new media problems
- Compare and contrast the analog linear publishing model with a multi-directional digital one
- Showcase 4 types of digital experiences
- Provide recommendations for how to make your editorial process more digital in 2020 and beyond
Webinar Details
Presenter: Jason Mlicki
Date Recorded: 2/26/2020
Length: 40 minutes
Cost: Free
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