Recent research from the book, The Challenger Sale, shows that in complex business-to-business selling situations, 56% of a buyer’s purchase decision is made before the first sales conversation. This webinar covers:
- Changes in the way both consumers and businesses buy
- Changes in the market over the last 5-10 years enabling this behavior
- How business development and sales needs to change.
- How the business-to-business marketer needs to change.
- The thinking behind the name change of our agency from Mlicki to Rattleback.
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