How Marketing Should Be Enabling Sales Inside Professional Services

By Jason Mlicki | March 24, 2019 | Culture & Strategy

There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it?

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Jason Mlicki is Principal of Rattleback. He helps clients envision their desired future state and aligns our agency resources to enable them to realize it.

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