A Comprehensive Guide to Growing Your Firm with Thought Leadership
The Not-So Hidden Force that Shapes Markets
Whether you know it or not, thought leadership and thought leaders have shaped your career, your firm, and the very market in which you work.
Maybe you’ve built your firm around a big, hairy, audacious goal. Maybe your organization relies heavily on a net promoter score to make strategic decisions. Maybe you carry revenue responsibility and part of your sales process is to reframe clients’ perceived notions of needs. Maybe you’re concerned about carrying your organization over the chasm of adoption.
While all these concepts seem disparate; they all share a common thread. Each one rooted at some point from a piece of thought leadership — a point of view put forth by a subject matter expert on how to solve a big, thorny problem. Often that point of view has become so pervasive in the business world that some of us have forgotten from whence it came. Or the fact that the original author leveraged the insight to create millions or billions of dollars in value for their organizations.
This handbook is intended for CEOs, managing partners, and marketing leaders in professional services firms and B2B SaaS organizations. It’s intended as a user’s manual to drive business growth through thought leadership. It covers just what you need to know, and purposely excludes what you don’t, to help you develop and implement a thought leadership strategy that drives both top-line and bottom-line growth while enhancing enterprise value.
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