WHEN IT COMES TO LEADS, IT’S QUALITY OVER QUANTITY.
Growing your firm requires growing the client base. And growing the client base requires building a lead generation system. But not all leads are created equal. Quality matters more than quantity—and how you get there matters. While client referrals and inbound inquiries are generally the highest quality leads, both are inconsistent. Though more consistent, outbound leads tend to change the sales dynamic. The most successful firms combine a mix of both tactics to keep their pipelines flowing.
Rattleback provides:
- Paid Media Management–Oversight of your Google SEM and paid LinkedIn programs to increase marketing-qualified and sales-ready leads.
- Email and Social Media Marketing–Management of email marketing programs and LinkedIn profile(s) to strengthen engagement, increase followers, grow email subscribers, and start conversations.
- SEO Strategies–Guidance on how to improve your SEO efforts, drive your firm’s online visibility, and attract greater inbound website traffic.
- Website Conversion Consulting–Direction on how to maximize the potential of your website traffic and produce high-quality inbound leads.
OUR WORK ENABLES YOU TO:
Increase the number of marketing-qualified leads in the top of your funnel.
Attract ideal sales-ready leads into the middle of your funnel.
Generate more high-quality prospect conversations.
Improve your website’s traffic quality.
