STAND OUT IN A SEA OF AI-GENERATED NOISE.
Thanks to a tidal wave of AI tools, like ChatGPT, content creation is becoming faster and cheaper. The result is a wave of mediocre content – and information overload for clients. Because most AI systems are built on large language models, they rely solely on what’s already in the public domain. In a sea of sameness, they’re deepening the waters. Now, more than ever, clients are looking for firms with a unique point of view (POV) on their most pressing business problems. Insights like these require a disciplined approach to thought leadership development honed from years of best practices research.
Rattleback provides:
- Thought Leadership Strategy—Get clarity on the client challenges your firm is best positioned to own—now and for the foreseeable future.
- POV Development—Develop your unique point of view on how to solve your clients’ most pressing business challenges.
- Research-Based Content—A partner to drive research initiatives that advance new POVs and turn those insights into long-form static and interactive research reports.
- Expert Content—A team of content strategists and writers to enhance your subject matter experts’ thinking and develop short-form articles and video content for placement in owned and earned media.
OUR APPROACH ENABLES YOU TO:
Take ownership of the issues in the market that will drive future growth.
Position your firm and its leaders as domain experts.
Get found for your expertise through search.
Get seen in notable business publications like Forbes, American Banker, and Market Watch.
