YOUR experts: the growth engine you’re not fully leveraging.
In today’s chaotic media landscape, people are placing less trust in governments, institutions and brands. And more trust in individuals. For many firms, their greatest differentiator—the unique combined perspectives and personalities of their subject matter experts—remains largely untapped. Simultaneously, traditional self-published content is losing some of its luster as AI-enabled search leads to website traffic drops. The need for more multimedia content and earned media placements only goes up. Forward-thinking firms are leaning into this moment by amplifying their individual experts with consistent, personal, multi-channel thought leadership programs. Through programs like our Elevate an Expert service, they’re building “digital human connections” between their firm, their people, and the market. They’re positioning their experts as the go-to authorities in their space. And driving demand over time.
Rattleback provides:
- Expert Selection—Assistance identifying the right expert or experts to champion your program.
- Strategic Platform Development—We’ll build a Master POV for your selected expert and identify the key issues they need to own in the market that best align with your firm’s expertise and client needs.
- Compelling Video Series—Monthly video interviews transformed into short, high-impact segments perfect for LinkedIn and YouTube Shorts that showcase your expert’s personality and perspective.
- Guaranteed Media Placement—Monthly interview-based articles crafted by professional editors and placed in reputable business publications, such as Forbes and ENR, to expand your expert’s reach and credibility.
- Personalized Newsletter—A monthly marketing email that blends your expert’s unique perspective with their personality to grow subscribers and deepen engagement with their audience.
OUR ELEVATE AN EXPERT SERVICE ENABLES YOU TO:
