GROWING A FIRM IS NEITHER EASY NOR UNIFORM.
Just when you’re hitting your stride, growth levels off — the first two plateaus usually happen around $5M and $25M. While challenging, these plateaus are predictable. You can beat them. But the strategies that got you where you are won’t get you where you want to go. What happens next? You need to look at the big picture to develop a purposeful strategy that fits where your firm is going — not where it’s been.
Rattleback provides:
- Ideal Client Definition—Build a deep understanding of your ideal client by pinpointing the key characteristics of your best ones and getting alignment across your leadership team.
- Positioning—Determine the best way to position your firm in the market (e.g. around client problems, industries, services, markets, functions/roles, technologies), define your central client benefits, and tell your story more powerfully.
- Thought Leadership Strategy—Get clarity on your clients’ most pressing issues and develop a point of view on how to solve them.
- Marketing Planning—Pinpoint how much you want your firm to grow, where your best growth opportunities lie, and develop a plan to unlock that growth.
OUR WORK ENABLES YOU TO:
Get consensus about who your best clients are and position your firm for the next phase of growth.
Sharpen your value proposition and define your core differentiators.
Discover your best growth opportunities, and agree on a plan to achieve them.
Understand your clients’ most pressing challenges and develop a unique POV on how to solve them.
