COVID-19 Resources for B2B Marketers and Thought Leaders

While the pandemic has forced many businesses to grind to a halt, now is the time for B2B marketers to keep moving.

The past several weeks have been trying for businesses across the nation and around the world. But now is not the time to sit still and wait for things to return to normal. There are still opportunities to be found now, and even more opportunities that will be waiting on the other side.

As you continue to navigate through how COVID-19 has affected your business and prepare for recovery, here are resources to help you adjust and rethink your thought leadership and marketing strategies so you can persevere through the changes and come out of this stronger than ever.

Adjusting Your Thought Leadership Strategy for the Pandemic

Whole sectors of the economy have effectively ground to a halt, but your thought leadership strategy can’t afford to. Here's how to charge ahead.

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Refining Your Marketing Strategy During the Pandemic

The message around COVID-19 is increasingly “don’t move," but most B2B marketers need to be doing just the opposite. Learn how to pivot your marketing strategy.

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Developing The Thought Leadership Your Firm Needs Now to Survive the Downturn and Thrive on the Other Side

Amid the pandemic, a few firms have generated greater-than-ever client attention and interest. Learn from experts at McKinsey, Array Architects and Conn Kavanaugh about how they’re making it happen.

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4 Ways We’re Helping B2B Marketers Navigate COVID-19

The pandemic has forced B2B marketers to rethink their marketing strategies and editorial plans. Here are four ways we’ve helped clients navigate through the crisis and position their organizations for the recovery.

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Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?

Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise?

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Should You Adjust Your Marketing Budget During the Pandemic? If So, How?

If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it?

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Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R

Is it appropriate to talk to customers in this moment? If so, how do you reach them?

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4 Reasons to Invest in Thought Leadership Marketing Now

As marketers develop their post-pandemic strategies, it’s tempting to pull back on thought leadership investments. In this article, we outline 4 reasons to stay the course.

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5 Reasons to Embrace Digital Marketing in the Wake of COVID-19

The pandemic has left a deep mark on many B2B organizations. Marketers that weren’t thinking digital-first before had to quickly shift their strategies. If you’ve yet to make the leap, this article makes the case for jumping in now—before it’s too late.

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Rebooting Your Digital Marketing Strategy for the Recovery

Amid the pandemic, firms have had to rapidly accelerate their digital marketing efforts. But, what’s really working? And, what should you be doing in the second half of the year to drive to your business targets?

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The Impact of COVID-19 on Your Digital Marketing Strategy

What 700k website touches tell us about how clients’ digital behavior changed during the pandemic and what it means to your digital marketing plan in 2H 2020.

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