Elements of McKinsey Rebrand and Update of Visual Identity System

By Jason Mlicki | May 26, 2019 | Branding

McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.

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Jason Mlicki is Principal of Rattleback. He helps clients envision their desired future state and aligns our agency resources to enable them to realize it.

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