While many professional services firms have embraced an educational, content-driven approach to marketing, many have not (I’m largely looking at you, A/E firms). In these firms, most marketing professionals see the merits of such an approach, but just haven’t been able to move the culture of the firm — leadership hasn’t bought-in and non-marketers don’t understand.
This recorded webinar outlines how to overcome these challenges in your firm and provides a roadmap for making the transition. Specifically, we cover:
- What a knowlege-driven practice looks like.
- The role of leadership, subject matter experts, marketers and business development personnel in such a firm.
- Strategies to build a practice of this type.
- Strategies for generating leadership buy-in.
Webinar Recording
Speaker: Jason Mlicki
Date Recorded: 12/17/2013
Length: 45 Minutes
Cost: Free
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